Selfridges Bike Shop

Selfridges Bike Shop
Bike Shop 1
Bike Shop 2
Bike Shop 3
Bike Shop 4
Bike Shop 5
Bike Shop 6
Bike Shop 7

In partnership with Smartech, Selfridges transformed its Corner Shop into the “bike shop of the future.”

Inspired by the increase in bike sales due to the lockdown, the space featured a range of products including e-bikes and e-motorbikes and a range of cycling accessories.

The use of birch ply was to highlight the need to become more eco-friendly, and make more sustainable choices like avoiding public transport (a recommendation for public safety at the time of installation).


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