Selfridges Bike Shop

In partnership with Smartech, Selfridges transformed its Corner Shop into the “bike shop of the future.”

Inspired by the increase in bike sales due to the lockdown, the space featured a range of products including e-bikes and e-motorbikes and a range of cycling accessories.

The use of birch ply was to highlight the need to become more eco-friendly, and make more sustainable choices like avoiding public transport (a recommendation for public safety at the time of installation).