Creating Collaborative Christmas Installations for the Festive Shopping Season

‘Tis the season for shopping! During the crucial Christmas period, it’s essential your retail store is decked and dressed to the nines, whether that be with boughs of holly or with extra sparkle and shine. As connoisseurs of many client Christmas displays, we share our expertise on how you can elevate your festive displays so that even Santa himself is inspired to shop.


Don’t Get your Tinsel in a Tangle – Plan Ahead

Forward planning can never go amiss and if you ask any marketer, Christmas is always considered and organised way in advance of December.

If anything, relish the opportunity to be in the festive spirit early by ordering ahead, tasking trusted suppliers and creating a plan of action for when the time comes. That way, when Christmas comes around, you’re the one feeling holly and jolly having prepared meticulously beforehand.


Colour Me Christmas

Around Christmas, vibrant reds and fir greens take charge. Break the mould by using your own brand colours with touches of complimentary seasonal shades such as gold, silver, white, blue and cream.

When tasked with designing and building a BOSS festive fragrance display for our client Coty, we did just that. Already having a luxurious product to work with, we took inspiration from the product’s glittering packaging, tying it in with the aspirational slogan ‘Celebrate in Gold’. Displaying the fragrances at multiple levels and giving each product differing hierarchy via a silhouetted Christmas tree, the installation succeeding at seducing sophisticated shoppers to splash out on a fashionable fragrance for that special someone.


Merry and Bright Branding – Let it Show, Let it Show, Let it Show!

There’s a fine balance in deciding between decorations and embellishments that evoke Christmas magic whilst also reasserting your brand identity, ensuring your display is memorable and the one on everyone’s lips.

Don’t compromise on Christmas and experiment with baubles, nutcrackers, reindeers, stockings and more. Brand relevant merchandise or create customised logo Christmas ornaments that align with your brand personality. For avid fans of your products, these can then make both a delightful decoration or even a quirky gift for customers to adorn their own trees.

On the other hand, some brands tend go down the more subtle route and think about shape of the display and how it will complement its retail space.

In fact, EHA was tasked by Interparfums to assist with creating Jimmy Choo’s latest Christmas installation. By using the romantic red of their campaign visuals, we clad over an existing airport unit resembling a geometrical Christmas tree that would then proudly display the brand’s latest sensational scents. The result was a 3D feast for the eyes to entice customers at every angle.


When it comes to putting together a Christmas display, the most important thing is to have fun with it – after all, it is the most wonderful time of the year. Whether you opt for childhood nostalgia, modern aesthetics or really want to own your festive branding, contact EHA to plan your next seasonal installation.

We would like to wish you a Merry Christmas from the EHA Team!